Silent Generation
Reddit Shuts Down Navy Yard Shooting Subreddit & 9/11 Mistweets – Beyond Social Media Show [VIDEO]
Topics on episode 16 of the Beyond Social Media Show: Reddit shuts down Navy Yard Shooting subreddit; Esquire’s 9/11 tweet gone wrong; Volkswagon’s Take On Me commercial; Dunkin’ Donuts Monday Night Football Vine ad & much more.
Read MoreWeekly Time Spent Watching TV By Age, Q1 2011-Q2 2013 [TABLE]
While youth are indeed watching less TV, it’s not yet a precipitous decline than widely assumed.
Read MoreMillennials' Retail Shopping Behavior, September 2013 [TABLE]
81% of Millennials’ retail spending occurs in brick-and-mortar stores.
Read MorePositive Attitudes Toward PR & Ad Industries By Age, August 2013 [CHART]
Some good news for the future of the advertising and PR industry: youth are more likely to perceive it a positive light than their older counterparts.
Read MoreFeature Phone Users By Age, August 2013 [CHART]
40% of the mobile market hasn’t yet made the switch to smart phones.
Read MoreOnline Video Ad Impressions By Age, Q2 2013 [CHART]
Viewers aged 55-64 (17%) and 65+ (11%) accounted for a combined 28% of US online video ad impressions in Q2.
Read MoreLikelihood Of Opening Emails On Smart Phones By Age Group, August 2013 [CHART]
88% of smart phone owners aged 18-30 open emails on their devices, and 52% say that their device has become the primary device on which they open their emails.
Read MoreUS Newspaper Subscribers vs. Mobile News Consumers By Age, Q1 2012 & Q1 2013 [TABLE]
Between July 2012 and 2013 and found that the average number of logins to news apps per user rose by 39% year over year.
Read MoreAmericans Who Subscribe To Print Newspapers By Age, Q1 2012 & Q1 2013 [CHART]
The percentage of print subscribers fell just 2.2 percentage points between Q1 2012 and Q2 2013, to 31.1%.
Read MoreMobile News Consumption By Age, Q1 2013 [TABLE]
The 35-to-44 age group showed the highest incidence of reading news on their smartphones, at 73% of users.
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