Silent Generation
Names Of Generations [INFOGRAPHIC]
This infographic from ThoughtCo illustrates various names that have been appplied to generations, from the GI Generation to the newest.
Read MoreOut Of Home TV Viewing By Generation [CHART]
Young people are watching less traditional TV in the home – that much is clear. But data from Nielsen indicates that they haven’t abandoned their interest in linear TV.
Read MoreSmart Audio [VIDEO]
This presentation by Tom Webster of Edison Research presents the Spring 2018 edition of The Smart Audio Report from NPR and Edison Research. More than 43M people (18+) in the U.S. now own a smart speaker. And it’s no longer just the early adopters using these devices. New smart speaker owners are emerging as a distinct audience in terms of user profile, behavior and media habits.
Read MoreDemographics Of Moviegoers [CHART]
Three-quarters of the US population went to a movie at the cinema at least once last year and roughly 1 in 8 (12%) could be deemed frequent moviegoers in claiming to attend at least once a month.
Read MoreDemographics Of Social Media Distrust [CHART]
Most US internet users say they don’t trust social networks to protect their personal information. A May 2018 survey by Rad Campaign found that 61% of respondents had little to no trust in social networks. That compares with 53% in 2016, and 57% in 2014.
Read MorePerception Of Advertising Relevance By Age [CHART]
Many US internet users, particularly younger ones, believe ads have become more relevant over the past two years, data from Adobe Digital Insights reveals.
Read MoreHousehold Income By Generation [TABLE]
According to the US Department of Labor Bureau of Labor Statistics, millennial-headed households earned real money last year, averaging $65,373 (vs. $74,664 for total households)—though this leaves out the many millennials who have yet to establish households.
Read MoreAttitudes Toward Twitter's Increased Character Count [TABLE]
41% of respondents ages 18 to 29 having at least a somewhat positive reaction to the change, and just 14% expressing reservations.
Read MoreAffluent Americans By Generation [CHART]
Today’s marketers very much hold a focus on Millennials – and even Gen Z. But when it comes to wealth in the US, younger generations distantly trail their older counterparts, despite some gains.
Read MoreDemographics Of Online Grocery Shoppers [CHART]
Online grocery shopping is still nascent, but it’s responsible for 80% of grocery dollar sales growth and is making inroads with certain segments of the population.
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