Silent Generation
Who People Want To Protect Their Smart Phones From, October 2013 [TABLE]
Women were also notably less likely to say they had racy photos on their phones they wanted to keep close tabs on.
Read MoreReasons People Want To Keep Their Smart Phone Data Private By Demographic, October 2013 [TABLE]
Overall, 81.3% of male smart phone users and 80.3% of females said they had reasons for keeping smartphone files private.
Read MoreAmericans' Spending & Saving Preferences By Age Group, January 2014 [CHART]
62% of Americans say they more enjoy saving than spending money.
Read MoreConsumer's Perceived Benefits Of Wearable Tech By Demographic, November 2013 [TABLE]
While 59% of male respondents said they were at least some benefits to the devices, a majority of women said there would be no benefits at all.
Read MoreWhen Americans Will Consider Buying Wearable Tech By Demographic, November 2013 [TABLE]
Hardly anyone has a wearable tech device just yet,—just 3% of US internet users—and signs don’t point to that changing without some major changes.
Read MoreUS eReader User Growth By Age, 2011-2017 [TABLE]
As eReaders become the favored method of book consumption, the US 11-and-under eReader population will continue to expand.
Read MoreMedia Users By Age & Channel, December 2013 [CHART]
More than 9 in 10 Americans listen to radio on a weekly basis, with those figures highest among Hispanics (94%) and African-Americans (92%).
Read MorePay-TV & Streaming Service Subscriptions, December 2013 [CHART]
Three-quarters of American adults claim to subscribe to a cable (52%) or satellite (24%) TV service.
Read MoreWeekly Time Spent Online By US Affluents By Generation, 2011-2013 [TABLE]
Among US affluents with household income of more than $100,000 per year, the amount of time spent online grew nearly one-quarter from 2011 to 2013, at 32.8 hours per week to 41.6 hours per week, respectively.
Read MoreAmericans' Perceptions Of Organizations That Threaten Their Privacy By Demographic, July 2013 [TABLE]
More than three in four internet users ages 45 and up worry about their online security, especially fraud or identity theft.
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