Silent Generation
Products Researched Online Before In-Store Purchase By Generation, December 2013 [TABLE]
Many boomers have introduced a digital element into their shopping process, though less so than younger consumers.
Read MoreUse Of Apps In-Store By Age Group, July 2014 [CHART]
Overall, 41% of consumers reported using mobile applications while shopping in stores.
Read MoreTop Smart Phone Activities By Generation, July 2014 [TABLE]
Almost three-quarters of Millennial smartphone owners engage in social networking on their devices during a typical week.
Read MoreWeekly Media Consumption By Generation, July 2041 [CHART]
American Millennials (18-34) spend a slight majority of their weekly media time using digital devices, and are the only generation where digital media consumption exceeds traditional media.
Read MoreUS Population Estimates By Age Group, July 2013 [CHART]
How many Millennials are there in the US?
Read MoreAnnual CPG Spending Among Boomers & Silent Generation, 2014-2020 [CHART]
CPG spending by Boomers and the Silent Generation grew at a faster rate than the total market last year and will again this year.
Read MoreAnnual CPG Spending Among Boomers & The Silent Generation, 2014-2020 [CHART]
CPG spending by Boomers (born 1946 to 1964) and Seniors (born 1925-1945) grew at a faster rate than the total market last year and will again this year.
Read MoreGerman Smart Phone Users By Age, 2013 & 2014 [CHART]
In May 2014, 55% of German consumers ages 14 and older said they used a smartphone at least occasionally, compared with 41% a year earlier.
Read MoreHow Americans Watch TV By Generation, June 2014 [CHART]
Roughly 3 in 4 American adults regularly watch TV shows live via cable or satellite TV, while streaming (43%) and recorded TV (37%) are also popular choices.
Read MoreWorld Cup Fans' Online Behavior [INFOGRAPHIC]
This infographic by RadiumOne illustrates World Cup fans’ cross-device usage and social media sharing.
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