Shaping Opinions Through Search: Gulf Oil Spill Crisis Communications

In this screencast, David Erickson of the e-Strategy Internet Marketing Blog, examines search results pages at Bing, Yahoo!, and Google for a search for “Gulf Oil Spill” and looks at organizations that are running search engine marketing (SEM) campaigns to gain visibility for their point of view within the search results pages in response to Beyond Petroleum’s (BP) Deepwater Horizon oil rig disaster.

Read More

Four Stages Of Web Analytics

Greg Jarboe, SEO-PR, interviews SES London keynote, Avinash Kaushik, Google, Analytics Evangelist. Avinash summarizes the four stages of understanding and making use of analytics.

Read More

Beyond Web Analytics

This presentation was given by Kristin Gast and David Erickson of Tunheim Partners on March 25, 2010, at the Minnesota Council of Nonprofits’ Technology and Communications Conference, Remix, Refresh, Reload: Balancing New Media & Traditional Strategy.

Read More