Search Engine Optimization (SEO)
Impact Of Social Media On Search Marketing [CHART]
Companies are far less likely than agencies to report a “huge impact” of SMM on SEM. 14% of companies this year say that the rise of social media marketing has had a huge impact on their search engine marketing, compared to 11% in 2011 and 10% in 2010.
Read MoreSocial & Search Activity, Agencies vs. Clients [CHART]
While 33% of companies say that social media marketing (SMM) is “very much part of our search activity,” a much larger 58% of agencies report the same.
Read MoreKeyword Research How To [INFOGRAPHIC]
Promodo created this infographic to illustrate how to conduct keyword research.
Read MoreReasons Marketers Use Select Social Media Channels [TABLE]
Images, videos and infographics were used by 38.2%, 35.9% and 25.7% of respondents, respectively, and additional data suggested these visual assets were of greatest importance to content marketing programs.
Read MoreTypes Of Inbound Marketing Content, 2012 [CHART]
SEOmoz found over two-thirds of online marketers worldwide generated short-form content assets such as blog posts, social media updates, articles and guides.
Read MoreFrequency Of Inbound Marketing Tool Use, 2012 [CHART]
SEO was the most time-consuming—and most used—inbound marketing tactic for online marketers worldwide: 23.9% spent more than half their time on SEO.
Read MoreBelow Average Costs Per Lead By Channel [CHART]
Businesses consistently ranked inbound marketing channels such as blogs and social media as having costs lower than other outbound channels.
Read MoreContent Optimization Beyond Search [INFOGRAPHIC]
This infographic by InboundWriter illustrates the importance of content optimization beyond the search engine.
Read MoreDigital Retail Tools' Effect On Product Trials, September 2012 [CHART]
36% of US consumers surveyed who follow a retailer on social media said that the retailer’s updates had led them to try a new product they had not bought before.
Read MoreTelevision Viewing Prompts Search – Content vs. Advertising [CHART]
TV is a significant catalyst for search on both smartphones and computers (PCs and laptops).
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