Search Engine Optimization (SEO)
Breakdown Of Top Brands Digital Marketing Budgets, December 2012 [CHART]
65% of top US brands reported participating in influencer marketing.
Read MoreSearch Volume & Social Chatter For Best Picture Oscar Nominees [CHARTS]
Online behavior for Amour, Argo, Beasts of the Southern Wild, Django Unchained, Les Misérables, Life of Pi, Lincoln, Silver Linings Playbook & Zero Dark Thirty.
Read MoreMost Effective SMB Marketing Channels, February 2013 [CHART]
The study found that 53% of respondents rated TV ads a top-2 box score on a 10-point scale of effectiveness.
Read MoreHow Mobile Affects Local Marketing Mix [CHART]
While many brands and retailers have a vague understanding of the importance of localizing their marketing efforts, they simply aren’t doing it effectively — if at all.
Read MoreTop Channels For Local Marketing Success, February 2013 [CHART]
Senior marketers are lukewarm about mobile’s importance to their local marketing agendas.
Read MoreDemographics Of Online Health Care Diagnosis Seekers, September 2012 [TABLE]
40% of women and 30% of American men relied on the Internet to diagnose medical conditions.
Read MoreSMB Marketing Budgets & Confidence In Competence, February 2013 [CHART]
Email marketing captures an average 15% of SMB marketing budgets.
Read MoreSocial Network Adoption By World's Top 100 Brands By Site, November 2012 vs February 2013 [CHART]
As of February 1, 69 of the Interbrand 100 had a Pinterest account and 59 an Instagram account, up from 63 and 54, respectively, 3 months earlier.
Read MoreFrequency Of Social Media Use Among Nonprofits By Channel, October 2012 [TABLE]
Ninety-six percent of nonprofits said they were on Facebook vs. 90% of small businesses.
Read MoreTrusted Sources Of General News & Information [CHART]
Trust in media is up five percent over last year, with search engines and traditional media topping the list: 58 percent overall said they trust those sources for news and information.
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