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Search Engine Optimization (SEO)

Search Engine Optimization Panel [TRANSCRIPT]

The social transcript for the Java Meetup 612 panel discussion on search engine optimization held at the Urban Bean Coffee shop in Minneapolis on April 4, 2013.

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Google Universal Search Results By Content Type, 2012 [CHART]

Photo: Social Media Apps

A new study show the visibility of Google Shopping in Google’s Universal Search results dropped significantly after the search engine implemented a new paid inclusion model.

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Google's Universal Search [INFOGRAPHIC]

This infographic from Search Metrics illustrates their study of Google’s Universal Search results.

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Local Business Searches Resulting In Purchase By Device, March 2013 [CHART]

Almost 86 million people use their mobile phones to seek local business information in the US.

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Retail Website Load Times, March 2013 [CHART]

Between December 2011 and 2012, the median load time for home pages of top North American retail sites (the Alexa Retail 2000) slowed 22% from 5.94 to 7.25 seconds.

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Most Important Social Media Marketing Strategy Objectives, February 2013 [TABLE]

The greatest percentage of respondents from both B2B and B2C companies considered customer engagement to be the primary purpose of their social media marketing.

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Trust In Advertising & Promotions, March 2013 [CHART]

Only 15% of Americans trust social media marketing, 12% information about companies on mobile applications, 10% ads on websites, and 9% text messages.

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Measuring ROI For Online Marketing Channels, January 2013 [TABLE]

In January 2013, the greatest percentage of companies reported a good ability to measure the ROI of paid search.

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Online Health & Wellness Researchers, 2010-2012 [CHART]

87% of US internet users looked online for health and wellness research in 2012.

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Online Marketing Success Factors [CHART]

Design, development and maintenance of the corporate website was cited by 45% of respondents as contributing to marketing success.

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