Search Engine Optimization (SEO)
How Online Channels Influence Shopping, Q2 2013 [TABLE]
Product reviews were the leading digital tool that influenced US internet users to shop at a specific retailer (39%).
Read MoreReferred Video Start Traffic Share, Q4 2013 [CHART]
When it comes to branded video starts, search is a far bigger referrer than social.
Read MoreTop Sources Of Information People Seeking New Exhibitions, February 2014 [CHART]
New attendees to exhibitions are more likely than the average attendee to be executives and decision-makers.
Read MoreImpact On Digital Marketing Of Consumers' Increasing Mobile Use, February 2014 [CHART]
The increased use of mobile by consumers is having a highly significant impact on a variety of digital marketing efforts, say company marketers.
Read MoreDisconnect In National Brands Local Marketing Priorities, February 2014 [CHART]
More than 8 in 10 national brands expect to increase or maintain their local marketing spend this year, though the percentage planning an increase is down from last year (34% vs. 47%).
Read MoreSEO Integration With Online Marketing Disciplines, February 2014 [CHART]
45% of in-house marketers and 51% of agency respondents reporting a high degree of integration between SEO and content marketing.
Read MoreOnline Video Discovery Methods, January 2014 [CHART]
Almost 8 in 10 find videos through social means, with 50% finding them through their social network and 45% from word-of-mouth.
Read MoreLevels Of Trust In News & Information Sources, January 2014 [CHART]
65% of informed publics trust traditional media, with an equal share trusting online search engines.
Read MoreTV Viewers & Multitasking, January 2014 [VIDEO]
New survey data from TiVo suggests that viewers themselves believe they’re primarily paying attention to the box.
Read MoreInternal Marketing Teams' Weaknesses At Online Marketing [CHART]
The professionals surveyed especially lack confidence in their internal marketing teams
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