Search Engine Optimization (SEO)
Online Channels Used For Acquisition vs. Retention, August 2014 [CHART]
Roughly 8 in 10 global company marketers – primarily based in Europe – agree that it is cheaper to retain than acquire a customer, but they’re more likely to be focusing on acquisition than retention.
Read MoreMost Effective Online Channels For Customer Retention, Q2 2014 [CHART]
86% of US digital marketers used email marketing regularly—the highest response rate out of all programs listed.
Read MoreHow Bloggers Promote Their Content, June 2014 [CHART]
Nearly all US bloggers promoted their blog posts on social media.
Read MoreMobile Visits To Popular Sites By Device, January 2014 [CHART]
Smart phones were more than twice as popular as tablets for mobile pinning.
Read MoreMobile's Share Of Organic Search Traffic, Q2 2012-Q2 2014 [CHART]
Mobile devices accounted for 34% of US organic search visits during the second quarter of the year, up from 31% during Q1.
Read MoreTop Online Marketing Tactics For Customer Retention, July 2014 [CHART]
Email’s influence is most pronounced when it comes to retention, beating out social media marketing and content marketing, among others, by a wide margin.
Read MoreOrder In Which People Pay Attention To Search Results That Include Video Thumbnails [FIXATION MAP]
This heatmap illustrates the order in which search engine users fix their attention on search results that include video thumbnails.
Read MoreHow People View Search Results That Contain Video Thumbnails [HEATMAP]
This heatmap illustrates how search engine users pay attention to search results that include video thumbnails.
Read MoreHow People View Search Results With Social Annotations [HEATMAP]
This heatmap illustrates how search engine users pay attention to search results that include social annotations.
Read MoreSearch Engines Post-Click Engagement Rankings, December 2013-May 2014 [TABLE]
Google-referred website visitors have the highest bounce rate (61.3%) of the 5 major search engines analyzed by Shareaholic, with these visitors also averaging the fewest pages per visit.
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