Search Engine Optimization (SEO)
Small Businesses' Preferred Holiday Marketing Channels, September 2014 [CHART]
Social media marketing was the most preferred channel for holiday marketing, cited by 34.5% of small business owners.
Read MoreMobile Share Of Organic Search Traffic, 2012-2014 [CHART]
Mobile devices accounted for 38% of North American organic search visits during the third quarter of this year, up from 27% during the year-earlier period.
Read More9 Blog Marketing Tactics [INFOGRAPHIC]
This infographic from Survey Analytics illustrates 9 essential blog marketing tactics.
Read MoreMost Desired B2B eCommerce Features, November 2014 [CHART]
B2B buyers are resembling consumers in their eCommerce preferences and expect vendors to have cross-channel visibility and omni-channel fulfillment options.
Read MoreB2B Buyers' Online Research By Channel, October 2014 [CHART]
Some 94% of B2B buyers report conducting some degree of research online before making a business purchase, including 55% who do so for at least half of their purchases.
Read MorePersonalization's Effect On Channel Conversion Rates, November 2014 [CHART]
32% of marketers have experienced a major lift in search engine marketing conversion rates since implementing personalization.
Read MoreValue & Difficulty Of Conversion Rate Optimization Methods, November 2014 [CHART]
89% of company marketers (primarily UK-based) feel that conversion rate optimization is crucial (55%) or important (34%) to their overall digital marketing strategy.
Read MoreAmazon.com Search Click-Through Rates By Position, November 2014 [CHART]
There is only a 19.7% chance that Amazon.com shoppers would view the second page of search results.
Read MoreBenchmarks: Mobile Commerce By Traffic Source, Q2 2014 [TABLE]
Direct-to-site customers represent the most valuable mobile commerce traffic segment.
Read MoreEffect Of Data Encryption On Content Marketing, October 2014 [CHART]
Almost two-thirds said data encryption will negatively impact their understanding of customer intent through the loss of keyword data.
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