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Search Engine Optimization (SEO)

Small Businesses' Preferred Holiday Marketing Channels, September 2014 [CHART]

Social media marketing was the most preferred channel for holiday marketing, cited by 34.5% of small business owners.

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Mobile Share Of Organic Search Traffic, 2012-2014 [CHART]

Mobile devices accounted for 38% of North American organic search visits during the third quarter of this year, up from 27% during the year-earlier period.

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9 Blog Marketing Tactics [INFOGRAPHIC]

This infographic from Survey Analytics illustrates 9 essential blog marketing tactics.

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Most Desired B2B eCommerce Features, November 2014 [CHART]

B2B buyers are resembling consumers in their eCommerce preferences and expect vendors to have cross-channel visibility and omni-channel fulfillment options.

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B2B Buyers' Online Research By Channel, October 2014 [CHART]

Some 94% of B2B buyers report conducting some degree of research online before making a business purchase, including 55% who do so for at least half of their purchases.

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Personalization's Effect On Channel Conversion Rates, November 2014 [CHART]

32% of marketers have experienced a major lift in search engine marketing conversion rates since implementing personalization.

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Value & Difficulty Of Conversion Rate Optimization Methods, November 2014 [CHART]

89% of company marketers (primarily UK-based) feel that conversion rate optimization is crucial (55%) or important (34%) to their overall digital marketing strategy.

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Amazon.com Search Click-Through Rates By Position, November 2014 [CHART]

There is only a 19.7% chance that Amazon.com shoppers would view the second page of search results.

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Benchmarks: Mobile Commerce By Traffic Source, Q2 2014 [TABLE]

Direct-to-site customers represent the most valuable mobile commerce traffic segment.

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Effect Of Data Encryption On Content Marketing, October 2014 [CHART]

Almost two-thirds said data encryption will negatively impact their understanding of customer intent through the loss of keyword data.

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