Search Engine Optimization (SEO)
Increased Mobile Activities Due To 4G Adoption, July 2014 [CHART]
When a July 2014 Deloitte study asked subscribers in the US about which activities they conducted more frequently via their mobile networks since signing up for 4G, 33% said they watched more video.
Read MoreInfluence Of Personalization On Channel Conversion Rates, November 2014 [CHART]
32% of global company marketers say they have experienced a major lift in search engine marketing conversion rates since implementing personalization.
Read MoreTop Trending Searches At Google For 2014 [TABLE]
The death in August of Robin Williams made the actor the top trending search term of 2014 both in the US and globally.
Read MoreHow People Discover Information Online, December 2014 [CHART]
Organic search remains the leading method by which US adults find online information and websites.
Read MoreHow People Plan To Use Smart Phones For Holiday Shopping, October 2014 [CHART]
Only 14% of US smartphone owners said they planned to make a purchase on such devices this holiday season.
Read MoreHow Visual Search Affects Retail mCommerce, September 2014 [TABLE]
According to data from BloomReach based on performance on its platform, visual source gives a boost to various retail metrics.
Read More2015 Marketing Spending Plans By Channel, December 2014 [CHART]
54% of business leaders expect their marketing budgets to grow next year (up from 46% last year.
Read MoreB2B Cost-Per-Lead By Channel, October 2014 [CHART]
Email marketing (house list), with 66% rating this channel as having a very (30.4%) or somewhat (35.6%) low cost.
Read MoreMobile Activities While Researching Business Purchases, May 2014 [CHART]
Execs wanted a mix of content and information when researching via smartphone.
Read MoreMost Useful Forms Of Content For Making B2B Online Purchases, August 2014 [CHART]
B2B end-user buyers worldwide were most likely to begin researching work-related purchases on search engines (35%) and manufacturers’ websites (27%).
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