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Search Engine Marketing

Mobile Device Users Attitudes Toward Ads By Medium, November 2012 [CHART]

Smart phone and tablet owners may love their devices, but they’re not all that fond of advertising on them.

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Tablet Product Searches Prompted By TV By Generation, November 2012 [CHART]

7 in 10 tablet owners say that when they see a product they’re interested in on TV, they use their tablet to get more information.

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B2C Mobile Marketing Tactics, November 2012 [CHART]

The majority of US business-to-consumer (B2C) marketers rely on mobile advertising rather than mobile marketing tactics.

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Time From Restaurant Searches To Purchase Among Mobile Customers, June 2012 [CHART]

For consumers, the question of what to eat is often followed by ‘What’s nearby?’ Today, smart phones are where many are turning for guidance.

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Customer Acquisition Tactics Of SMBs, November 2012 [CHART]

Leading the pack of customer acquisition tactics: personal relationships & networking (95%), tradeshows & industry events (89%), & in-person events (86%).

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2012 Google Search Engine Ranking Factors [INFOGRAPHIC]

This infographic by Martin Missfeldt illustrates Google’s ranking factors of search engine visibility.

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Online Content Discovery & Sharing, November 2012 [TABLE]

92% of US online adults say that they read and search for content online, but no single method dominates their content discovery.

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Budget Cuts To Fund Digital Video [CHART]

Fully 97% of more than 700 surveyed professionals from across the digital media industry report that their digital video ad spending is up this year.

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Mobile Ad Post-Click Behaviors Of Retail & Restaurant Consumers [CHART]

Retail and restaurant advertisers are driving users to websites and stores for purchases by incorporating store locator, site search, and map view.

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Smart Phone vs Tablet Shopping Behavior, Q3 2012 [CHART]

Photo: LEGO's Strategy To Connect Their Fans

Smart phones are most commonly used to find local stores, to check prices and for product research.

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