Search Engine Marketing
2013 Marketing Budget Increases By Channel [CHART]
45% of business leaders expect to increase their marketing budgets in 2013.
Read MoreTop 10 Trending Google Searches Of 2012 [TABLE]
The February death of Whitney Houston made the singer the top trending search term in 2012, says Google in its Zeitgeist report.
Read MoreUS Retail Search Advertising Metrics By Device, November 2012 [CHART]
While mobile devices were a big influence on e-commerce sales on Black Friday and Cyber Monday, mobile phones haven’t performed well in paid search.
Read MoreYouTube & News [INFOGRAPHIC]
According to YouTube, 800 million users use the search box and their subscriptions to better understand and get a perspective on what happened in the news.
Read MoreB2B Lead Quantity & Quality By Channel, December 2012 [CHART]
4% rated leads generated from print, radio &TV ads as high quality, tied with display/CPM advertising at the bottom of the list of 14 identified channels.
Read MoreMarketing That Prompts Mobile Device Actions, October 2012 [CHART]
TV ads were the No. 2 reason consumers turned to their mobile devices for actions such as brand searches, app downloads or visiting brand sites.
Read MoreTablet Owners Who Search For Info As A Result Of TV By Gender & Generation, August 2012 [CHART]
More than seven in 10 US tablet owners ages 18 to 34 looked up product information on their devices after seeing something interesting about it on TV.
Read MoreUS Search Advertising Click-Through Rates By Industry, Q3 2011- Q3 2012 [CHART]
US overall paid search clickthrough rates for travel and leisure dropped considerably year-over-year from Q3 2011, falling 34%, from 7.94% down to 5.28%.
Read MoreTravel & Leisure Search Advertising Click Share By Device, Q3 2011- Q3 2012 [CHART]
40% of US online travel consumers entered the purchase funnel through search engines.
Read MoreHow Online Presence Prompts Physical Visits To Retailers [CHART]
Ninety-one percent of consumers ‘have gone into a store as a result of an online experience.’
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