Search Engine Marketing
Website Optimization’s Effect On Offline Marketing Strategies [CHART]
Does your organization use lessons learned from your website optimization efforts to make changes to your offline campaigns or marketing communications?
Read MoreMost Effective Traffic Sources For Website Conversion [CHART]
Organic search is the top source for generating website traffic. But, much like actual lead generation, volume alone doesn’t offer much value.
Read MoreTop 10 Search Terms & Most Visited Sites Of 2012 [TABLE]
“Facebook” was the top search term in the US this year, accounting for 4.1% of all searches, representing a 33% increase from 2011.
Read MoreB2B Marketing Measurement [INFOGRAPHIC]
This infographic by eloqua takes a look at the state of B2B marketing measurement.
Read MoreSocial Media For Nonprofits [INFOGRAPHIC]
This infographic by Infographic Labs takes a look at how nonprofits use social media.
Read MoreGlobal Mobile Ad Prompts, Q3 2012 [CHART]
Advertisers were most interested in using mobile ads to lead viewers to site searches; this action was utilized by 41% of campaigns.
Read MoreTime Spent Online By Activity & Device, 2012 [CHART]
Social media captures 31% of smartphone internet time, compared to 18% of PC internet time.
Read MoreB2B Online Strategies, December 2012 [CHART]
Among B2B companies, search engine optimization (SEO) is the most popular of 7 identified online marketing strategies, though social media is close behind.
Read MoreTop Local Search Categories, Q4 2011 – Q3 2012 [TABLE]
Restaurants continue to be the leading local search category on the YP Local Ad Network.
Read More2012's Top 10 Facebook & Twitter Trends [TABLE]
The Presidential election topped the list of US events that generated the most buzz on Facebook.
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