Search Engine Marketing Archives - Page 78 of 124

B2B Marketing Channels By Lead Quality, November 2012 [TABLE]

Two in five said their own email campaigns produced predominantly high-quality leads; 36% said the same of leads that came in through SEO.

Search Traffic Prompted By 2013 State Of The Union Address [CHART]

Google Politics charted search traffic related to the 2013 State Of The Union address to demonstrate how people searched during President Barack Obama’s speech.

B2B Marketing Channels By Lead Volume, November 2012 [TABLE]

When it comes to marketing tactics best suited to turning up high volumes of leads, marketers most frequently cited the work of third-party lead generators at 34%.

Top Global B2B Marketing Channels, November 2012 [CHART]

Nearly all B2B marketers surveyed reported maintaining email lists and doing search engine optimization.

eCommerce Traffic Share By Source, Q4 2011 – Q4 2012 [CHART]

Search engines still dwarf email and social media as an e-commerce traffic driver.

2013 Digital Marketing Budget Plans [CHART]

70% of company marketers – who hail mostly from the UK (46%) and other European countries (19%) – plan to increase their content marketing budgets this year, while another 29% will keep them at current levels.

Small Businesses & Search Optimization, February 2013 [TABLE]

While 85% of respondents believe it’s important to be seen on major search, mobile, and directory sites such as Google, Yahoo, Yelp, and Yellow Pages, 49% of small businesses have never updated their online listings, and exactly half have seen listings for their businesses that are not accurate.