Search Engine Marketing
Immediate vs. Long-Term Transformational Marketing Data, November 2012 [TABLE]
Marketers most commonly saw Immediate Opportunity (defined as useful within the next 12 months) for customer profile data, web data and location data.
Read MoreSMB Marketing Budgets & Confidence In Competence, February 2013 [CHART]
Email marketing captures an average 15% of SMB marketing budgets.
Read MoreSocial Network Adoption By World's Top 100 Brands By Site, November 2012 vs February 2013 [CHART]
As of February 1, 69 of the Interbrand 100 had a Pinterest account and 59 an Instagram account, up from 63 and 54, respectively, 3 months earlier.
Read MoreFrequency Of Social Media Use Among Nonprofits By Channel, October 2012 [TABLE]
Ninety-six percent of nonprofits said they were on Facebook vs. 90% of small businesses.
Read MoreThe Economic Impact Of Mapping [INFOGRAPHIC]
Google put together this infographic to illustrate some examples of the benefits of maps.
Read MoreTrusted Sources Of General News & Information [CHART]
Trust in media is up five percent over last year, with search engines and traditional media topping the list: 58 percent overall said they trust those sources for news and information.
Read MoreMarketing Strategies Gaining Favor In 2013 [CHART]
More than eight in 10 of those polled named mobile media as a target for increased focus, while just over three-quarters of respondents said the same for social media.
Read MoreAmericans Researching Companies They May Deal With, February 2013 [CHART]
56% of Americans agree that now more than ever, they’re pro-actively trying to learn more about the companies they hear about or do business with.
Read MoreMarketing Channels Important To Women Entrepreneurs, 2013 [CHART]
54% of female business owners say their website is very important to their 2013 marketing investment plans, and another 31% say it’s somewhat important.
Read MoreAmerican Small Business Marketing Budget Allocation By Tactic, November 2012 [CHART]
Small businesses in particular seem to rely on content marketing because it can be extremely cost effective.
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