Search Engine Marketing
Search Advertising Cost Per Click By Device, Q4 2011 – Q4 2012 [TABLE]
US advertisers will increase mobile search ad spending 80.6% this year to $3.54 billion, up from $1.99 billion in 2012.
Read MoreSearch Ad Spending Share By Device & Search Engine, Q4 2011 – Q4 2012 [TABLE]
On desktops, Google captured more than four-fifths of search spending in the last quarter measured.
Read MoreSearch Advertising Click Share By Device, Q4 2011 – Q4 2012 [CHART]
The share of paid clicks coming from smart phone and tablet devices nearly doubled between Q4 2011 and Q4 2012.
Read MoreSearch Volume & Social Chatter For Best Picture Oscar Nominees [CHARTS]
Online behavior for Amour, Argo, Beasts of the Southern Wild, Django Unchained, Les Misérables, Life of Pi, Lincoln, Silver Linings Playbook & Zero Dark Thirty.
Read MoreMost Effective SMB Marketing Channels, February 2013 [CHART]
The study found that 53% of respondents rated TV ads a top-2 box score on a 10-point scale of effectiveness.
Read MoreHow Mobile Affects Local Marketing Mix [CHART]
While many brands and retailers have a vague understanding of the importance of localizing their marketing efforts, they simply aren’t doing it effectively — if at all.
Read MoreTop Channels For Local Marketing Success, February 2013 [CHART]
Senior marketers are lukewarm about mobile’s importance to their local marketing agendas.
Read MoreDemographics Of Online Health Care Diagnosis Seekers, September 2012 [TABLE]
40% of women and 30% of American men relied on the Internet to diagnose medical conditions.
Read MoreTypes Of Health Information Sought Online By Generation & Gender, September 2012 [TABLE]
16% of internet users said they had searched for information on a drug they had seen advertised.
Read MoreOnline Health Seeker Demographics, September 2012 [TABLE]
72% of US internet users and 59% of the general population had looked online for health information within the past year.
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