Search Engine Marketing Archives - Page 69 of 124

Why American Women Use Mobile For Shopping, March 2013 [CHART]

Just over a majority of American women said they used their mobile device to find store locations and hours.

How American Women Research Products, March 2013 [CHART]

Only 6% of American women reported still researching products primarily in-store, while another 5% asked friends and family for recommendations most often.

Second Screen TV-Related Behavior, April 2013 [CHART]

Among the most common is shopping for a product seen in an ad, by 19.4% of TV watchers who engage in second-screen activities.

Mobile Share Of Search Traffic, Q1 2013 [CHART]

Tablets and smart phones combined accounted for roughly 24% of organic search visits in Q1.

Popular Features Of Local Business Search Sites By Device, December 2012 [TABLE]

Around 77% of those who conducted a local search on either a mobile phone or tablet went on to make a purchase either in-store, online or over the phone.

Top Mobile Apps Used For Local Business Search, December 2012 [TABLE]

Google Maps was the No. 1 app used for local searches on phones and tablets, at 35% and 25%, respectively.

Devices Used By Stage Of Local Business Searches, December 2012 [CHART]

Where mobile phones and tablets really showed their specific utility was in the share of local searches that ended on the devices—18% for each, compared with 4% of PC searches.

Mobile Americans Who Use Search/Navigation Sites or Apps, April-December 2012 [CHART]

In only eight months, the number of overall US searches on mobile phones and tablets rose 21%.

Top Places New Vehicle Buyers Look For Product Information, August 2012 [CHART]

74% of US new-vehicle buyers surveyed used dealership websites, via desktop, mobile phone or tablet, during the buying process.

US Search Advertising Click-Through Rates By Industry, Q4 2011-Q4 2012 [TABLE]

Only 20% of new-car shoppers in the US buy the brand they first searched for, according to Google data.