Search Engine Marketing
Post-Search Communication Methods Used By US Hispanics Moms, June 2012 [TABLE]
Hispanics are also more likely than the general population to use social media to query their social networks about products and retailers.
Read MoreMost Difficult Lead Generation Tactics To Execute, April 2013 [TABLE]
Where B2Bs struggled was in utilizing social media marketing for lead gen purposes. Nearly half said this was one of the most difficult strategies to execute.
Read MoreMost Effective Lead Generation Tactics, April 2013 [TABLE]
When it comes to measuring leads, the greatest percentage (42%) of B2Bs used multichannel attribution, giving weight to various marketing channels that helped generate a conversion.
Read MoreB2B Search Advertising Trends, Q1 2012-Q1 2013 [CHART]
Looking at the B2B vertical, the study finds that impressions rose 27.2% year-over-year, while clicks stayed flat.
Read MoreTop Online Ad Formats By Share Of Revenue, 2011 vs 2012 [CHART]
Online ad revenues grew by 15% year-over-year in 2012.
Read MoreDaily Search Marketing Tactics, Q3 2012 [CHART]
The rising tide of mobile queries brought several search engine optimization (SEO) matters to a head in 2012.
Read MoreTop 10 Mobile Content Activities, December 2012 [TABLE]
More searching happens on the tablet, but it is largely located in the home.
Read MoreUS Mobile Search Ad Spending, 2011-2017 [CHART]
Desktop search volume declined for the first time, while the share of queries from smart phones and tablets reached roughly 20%.
Read MoreCPG Mobile Advertising Post-Click Actions, 2012 [CHART]
CPG brands were more focused on encouraging consumers to watch video, with 44% of the campaigns incorporating a video aspect (compared to 16% on average).
Read MoreRestaurants & Mobile Search Behavior, April 2013 [TABLE]
In the previous 6 months, 81% of respondents had searched for a restaurant via a mobile application, and 92% through a web browser.
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