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Search Engine Marketing

Google+ Users By Country, Q2 2012 [TABLE]

More than 25% of internet users in 17 different countries accessed or posted on Google+ at least once a month that quarter.

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Ways Online Video Viewers Learn About Digital TV Programming, March 2013 [TABLE]

More than one-quarter of online video viewers 18 and older were informed via social sites about TV shows they could watch on the web.

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Americans' Daily Time Spent With Digital Media, 2010-2012 [TABLE]

US consumers spent an average of 37 minutes daily on social networks in 2012.

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Search & Website Retargeting Goals, February 2013 [CHART]

Increasing on-site engagement was also a search retargeting goal for over two-thirds of media buyers and a site retargeting goal for over one-third.

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Retargeting Tactics Used By Media Buyers, February 2013 [CHART]

Site and search retargeting were tactics already in use by nearly all media buyers surveyed, whereas a significantly smaller 40% had started using FBX.

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Changes In Retargeting Budgets By Tactic, February 2013 [CHART]

The greatest percentage of media buyers (60%) expected to up their FBX investment.

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Share Of Marketing Budgets For Search Engine Optimization, May 2013 [CHART]

53% of the digital marketers surveyed from around the world said they devote less than 5% of their total marketing budget to optimization activities (including agency fees, professional services, and technology), up from 48% last year.

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Average US Search CPC By Device, Q1 2013 [TABLE]

The computer still garnered the highest CPC rates in the US, at 56 cents in Q1 2013, while the phone was a comparatively inexpensive 30 cents per click.

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US Search Ad Spending vs. Clicks By Device, Q1 2013 [CHART]

In Q1 2013, the tablet and phone accounted for nearly 20% of paid search clicks, but the devices only garnered about 14% of search spending.

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Global Search Ad Spending Growth, Q2 2012-Q1 2013 [CHART]

Global paid search ad spending continues to rise, with year-over-year growth in Q1 2013 reaching 15%.

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