Search Engine Marketing
Top Social Media Marketing Benefits, May 2013 [CHART]
The top benefits of social media marketing are increased exposure (89%) and increased traffic (75%).
Read MoreMillennials' Preferred Purchase Methods By Select Product Categories, May 2013 [TABLE]
Webrooming (doing research online and then buying in-store) is actually a far more popular activity among Millennials than showrooming across several product categories.
Read MoreOnline Branding Tactics Effectiveness, May 2013 [CHART]
70% of brands and 77% of agencies have employed branded content marketing for advertising purposes in the past year.
Read MoreExpected Growth Of Select Advertising Tactics, March 2013 [TABLE]
Video ad spending in the US is expected to grow 41.4% this year, to reach $4.1 billion.
Read MoreEffectiveness Of Video Ads By Tactic, March 2013 [CHART]
The vast majority of agency executives (75%) said online video ads were equally or more effective than traditional TV.
Read MoreSources That Inspire Online Purchases, May 2013 [CHART]
Buyers were most likely to have first seen their most recent online purchase while surfing around online (29%) or when looking to find something specific (25%).
Read MoreSmart Phone Shoppers' In-Store Product Research Resources, May 2013 [CHART]
79% of smart phone owners qualify as smart phone shoppers.
Read MoreOnline Video Ad Effectiveness By Channel, May 2013 [CHART]
75% of ad agencies responding to a BrightRoll survey believe that video is equally or more effective than TV, and that’s up from 64% who believed that to be the case in last year’s survey.
Read MoreLocal SEOs' Views On Social Media, May 2013 [CHART]
More than 8 in 10 respondents believe that social either works well for certain business types (57%) or that it is very powerful (25%), up from 76% last year.
Read MoreMobile Devices & Local Content, May 2013 [TABLE]
48% of mobile phone users accessed local content in December 2012, up from 42% a year earlier.
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