Search Engine Marketing
Six Types Of Online Shoppers, June 2013 [TABLE]
Compete and GroupM have released a new report that analyzes more than 168,000 purchases of consumer electronics in which the consumer used digital media somewhere along their purchase path.
Read MoreNet US Search Ad Revenue Growth By Major Ad Networks, 2011-2015 [TABLE]
Until last year Microsoft enjoyed the fastest growth rate among the six search ad publishers for which eMarketer forecasts revenues.
Read MoreNet US Search Ad Revenues By Major Ad Networks As % Of Spend, 2011-2015 [TABLE]
eMarketer now estimates that Microsoft will account for 4.6% of total US search ad revenues in 2013.
Read MoreNet US Search Ad Revenues By Major Ad Networks, 2011-2015 [TABLE]
Google raked in $12.79 billion in net US search ad revenues last year, or 73.8% of the total market.
Read MoreCurrent & Future Marketing Impact Of Big Data Analytics, 2013 [CHART]
Almost six in 10 respondents said Big Data largely informed marketing techniques related to search, email or SMS, while about half said they saw a large effect on customer segmentation practices.
Read MoreMobile Video Discovery Methods, May 2013 [CHART]
35% of mobile device owners watch videos on their device.
Read MoreCross-Device Travel Research & Purchase Behavior, May 2013 [CHART]
Among mobile owners who booked travel in the past 90 days, only 53% used a single device (smart phone, tablet, or laptop) to do so.
Read MoreShare Of E-Commerce Site Traffic By Source, Q4 2011-Q4 2012 [CHART]
Compared to email (2.82%) and social media (1.55%), search (31.43%) is easily the primary driver of direct e-commerce traffic.
Read MoreBenefits Of Social Media Marketing To SMBs, January 2013 [CHART]
The greatest benefit of social media was increasing exposure, cited by 89% of respondents, while another 75% said it helped increase traffic.
Read MoreMarketing Attribution Channels, October 2012 [CHART]
Email and paid search are some of the easiest channels to include in attribution programs.
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