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Search Engine Marketing

Percentage Of Google Search Traffic By Position & Page, June 2013 [CHART]

The top position in Google search results enjoys 32.5% share of traffic, almost double the 17.6% afforded the next result.

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Restaurant Mobile Advertising Tactics, Q1 2013 [CHART]

Restaurants’ mobile advertising campaigns are overwhelmingly focused on driving foot traffic, reveals Millennial Media.

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Consumer Attitudes Toward Restaurant Technology, October 2012 [CHART]

66% of consumers would be more likely to visit restaurants offering loyalty and rewards programs.

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College Students' Multitainment Activities, February 2013 [CHART]

The most popular activity students engaged in while watching TV was using Facebook or Twitter, at 63% of respondents.

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Top Lead Prospecting Channels, 2012 vs 2013 [CHART]

Marketers are ramping up their use of prospecting tools and while email remains the most common prospecting channel (86.7% using this year).

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Global Online Shopping Behavior By Device, Q1 2013 [TABLE]

Three out of five respondents accessed the internet on a mobile phone, and 22% used a tablet.

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Global Online Ad Spending Forecast By Format, 2013 [CHART]

Online ad spending around the world is projected to grow by 13.4% to reach $113.6 billion this year.

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Dead Google Products [INFOGRAPHIC]

This infographic from Wordstream (via Mashable) notes Google Reader’s passing with a trip through the Google products graveyard.

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Average Global Hotel Website Pageviews/Visit by Device, Q4 2012 [CHART]

Tablet users spent much more time on hotel websites, viewing an average of 4.9 pages per visit in Q4 2012, approximately the same as PC users.

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Global Hotel Website Visits By Device, Q4 2012 [CHART]

Google predicted that US hotel searches would be up 24% in 2013 overall, but that includes a 68% uptick in searches from mobile devices against a 4% decrease in desktop queries.

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