Search Engine Marketing
US Hispanics' Mobile Activities During Travel, April 2013 [TABLE]
25% or more of US Hispanics said they sought places to eat, stay, shop and entertain themselves while they were on trips.
Read MoreMobile Share Of Search Engine Traffic, Q2 2012 – Q2 2013 [CHART]
Smart phones and tablets combined accounted for 26% of organic search traffic in Q2, up from 15% a year earlier.
Read MoreIntegration Of Social Media & SEO, July 2013 [CHART]
Marketers who rate the ability of their companies’ SEO strategy to achieve important objectives as very successful show some different priorities than those who deem their strategies to not be successful.
Read MoreMost Popular Types Of Mobile Marketing Worldwide, May 2013 [CHART]
49% of respondents used mobile email, compared with 38% who said they used SMS or MMS and 20% who cited push notifications.
Read MoreGlobal Mobile Ad Revenues & Format Shares, 2011 vs 2012 [CHART]
Global mobile ad revenues grew by 83% year-over-year in 2012, climbing from $4.8 billion to $8.9 billion.
Read MoreGlobal Search Engine Market Share, Q2 2013 [CHART]
Chinese search engine Baidu’s share of global paid search clicks continues to grow.
Read MoreUS Mobile Ad Spending Share By Format, 2011-2017 [TABLE]
eMarketer expects search will account for 51.7% of mobile ad spending this year.
Read MoreUS Mobile Search Ad Spending By Device Type, Q2 2013 [CHART]
Tablets took a greater share of mobile paid search spend than mobile phones, as tablet devices are seen as important real estate that drives conversions, especially among online shoppers.
Read MoreUS Mobile Search Advertising Growth By Metric & Device, Q2 2013 [CHART]
US mobile paid search spend more than doubled year over year on both smart phones and tablets. By comparison, total search spend was up only 7% over Q2 2012.
Read MorePost Mobile Research Actions Taken By US Boomers & Silent Generation, March 2013 [CHART]
Forty-nine percent of Boomer and senior tablet user respondents made a purchase after conducting a search.
Read More