Search Engine Marketing
Top Retail Website Load Times, July 2013 [CHART]
The median load time for home pages of the top 500 US retail websites continues to slow down, climbing to 7.72 seconds during the Summer from 7.65 seconds in the Spring of this year, and far above the ideal load time of less than 3 seconds.
Read MoreCoupon Users By Source & Age, July 2013 [CHART]
Younger coupon users are more likely than their older counterparts to obtain coupons through social and mobile channels.
Read MoreAverage Share Of Retail Website Referral Traffic From Social, February-April 2013 [CHART]
Among all traffic sources, search engines dominated, leading 35.5% of traffic to retailers, followed by direct web browsing (33.9%), referrals (18.4%) and email (8.7%).
Read MoreTime Spent Conducting Pet Research Per Week By Dog/Cat Owners, May 2012 [CHART]
Nearly one-third of US dog and cat owners spent 30 minutes or more each week researching topics about their pets’ nutrition and well-being.
Read MoreSocial Media Marketing & Advertising Investment Expectations, July 2013 [CHART]
62% of respondents believe that companies will increase their investments in Facebook over the next year, and another 30% believe those investments will remain steady.
Read MoreGoogle Click Share By Device, Q2 2012 – Q2 2013 [CHART]
Smartphones grew to account for 17.7% of Google search ad clicks in Q2, about double their share from Q2 2012 (8.8%).
Read MoreIncremental Mobile Search Advertising Clicks, July 2013 [CHART]
Google has run studies in the past showing that somewhere in the range of 85-89% of search ad clicks are incremental – meaning that visits to the advertiser’s site from the ad clicks are not replaced by organic clicks when the search ads are paused.
Read MoreLikelihood Of Mobile Gas & Convenience Store Searchers To Decide, July 2013 [CHART]
Smart phone and tablet users who search for gas and convenience store information tend to be ready to act on what they find.
Read MoreMost Effective vs Most Difficult B2B SEO Tactics, June 2013 [TABLE]
B2Bs’ ratings of most effective SEO tactics were similar to B2Cs’, as updating website content was No. 1 and original content came in just above keyword management.
Read MoreMost Effective & Most Difficult B2C SEO Tactics, June 2013 [TABLE]
Updating website content came out on top as the most important SEO undertaking, cited by 50% of marketers.
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