Search Engine Marketing
Most Desirable Future TV/Video Services & Options, September 2013 [CHART]
A leading 10.7% share of TV viewers from around the world said they want their future TV experience to be free of ads.
Read MoreShare Of Product Listing Ad Spending vs. Text Ads, October 2012-July 2013 [CHART]
While July saw a slight dropoff in clicks on the enhanced search ads, the overall trend seems to be toward more PLA clicks.
Read MoreProduct Listing Ad Metrics, January 2012-July 2013 [TABLE]
The outlook for PLAs is good given that the ads do seem to garner higher clickthrough rates (CTRs) every month.
Read MoreShare Of Product Listing Ad Impressions vs. Text Ads, October 2012-July 2013 [CHART]
In July 2013, 1.05% of text ads worldwide were PLAs, compared to 1.22% just two months earlier.
Read MoreOnline Merchants' Search Traffic & Revenues, H1 2012 vs H1 2013 [CHART]
The online merchants who comprise the MarketLive Performance Index are enjoying the rewards of their greater investments in paid search.
Read MoreBenefits Of Social Media Marketing For SMBs, January 2013 [CHART]
While SEO & email still bring prospects to the door, social media entices them to enter a dialogue, pick up some information of value & step into the sales funnel.
Read MoreTop Landing Page Optimization Objectives, August 2013 [TABLE]
More than three out of five B2B marketers sought to increase leads from the landing page.
Read MoreLanding Page Optimization Metrics, August 2013 [TABLE]
The greatest percentage considered conversion to be the most useful metric for analyzing the performance of their landing pages.
Read MorePPC Professionals' Areas Of Focus In 2014 [CHART]
85% of PPC professionals will focus more on conversion rate optimization next year, compared to just 2% who will focus less on this area.
Read MoreUS Digital Ad Spending By Format, 2011-2017 [TABLE]
This year, 21.7% of all digital display ad spending will be on mobile, rising to 48.4% by 2017.
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