Search Engine Marketing
How Internet Users Look For Deals By Income, March 2013 [TABLE]
90% who earned $100,000 to $199,999 “almost always” conducted research for deals and best prices before shopping.
Read MoreTop Email List Growth Tactics, November 2013 [CHART]
Email marketers have a variety of goals in mind when conducting their campaigns, ranging from selling products and services (62%) to generating leads (52%), driving site traffic (51%) and driving brand awareness (51%).
Read MoreHow Senior Marketers Use Online Video, Q3 2013 [CHART]
While the website was the most popular destination for video content, used by nearly 84% of respondents, almost two-thirds tapped YouTube to post videos.
Read MoreMarketing Tactics Used By American Restaurants, March 2013 [TABLE]
Among US restaurants in March 2013, 80% used social media—17 percentage points higher than email, which was the next most popular choice.
Read MorePrimary Search Retargeting Goals, October 2013 [CHART]
A plurality 34.9% now count increased brand awareness as their primary search retargeting goal.
Read MoreUS Local Mobile Ad Spending By Format, 2012-2017 [TABLE]
BIA/Kelsey estimated advertisers in the US would invest $725 million in local mobile display advertising in 2013, which is nearly twice the amount spent last year.
Read MoreChannels From Which Brands Plan To Shift Ad Budgets To Video, 2012 & 2013 [CHART]
31% of brands that responded were planning to shift their advertising budgets away from broadcast television and into online video.
Read More2013 Search Engine Ranking Factors [INTERACTIVE CHART]
Moz has released their biennial survey of 120 leading search marketers’ opinions on the top ranking factors for search engine visibility.
Read MoreBrands Planned Budget Shifts Into Online Video, 2012 vs 2013 [CHART]
Brands reported an average 65% increase in video ad spending this year over last, with agencies upping their expenditures by 83%.
Read MoreBiggest Obstacles Toward Achieving PPC Objectives, October 2013 [CHART]
Almost half of respondents saw increased competition that resulted in higher costs per click as the top obstacle they faced in carrying out PPC campaigns.
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