Search Engine Marketing Archives - Page 51 of 124

Content Marketing Measurement [INFOGRAPHIC]

This infographic by BrandPoint illustrates how to measure content marketing efforts.

Use Of Site Search Data To Inform Marketing Programs, November 2013 [CHART]

Almost 6 in 10 e-commerce executives from around the world say that they don’t use site search data such as keyword reports and most popular items to enhance their other marketing programs.

Leading Health-Related Mobile Activities Of Mothers, September 2013 [CHART]

Nearly eight in 10 used a smartphone or tablet to find online health information, while more than half tracked ovulation, pregnancy or childhood development on a web-enabled device.

Health-Related Online Activities Of American Mothers, September 2013 [CHART]

The most popular health-related online activity was looking up symptoms, which 76% of mothers engaged in.

SMBs & Digital Marketing, November 2013 [TABLE]

About one-third of SMBs report spending less than one-third of their marketing budgets on internet or mobile marketing, while about 1 in 8 allocate more than 90% to digital.

Website Ad CTR By Referring Domain, November 2013 [CHART]

Website traffic that is referred by search engines tends to have a higher ad click-through rate than traffic that comes from other sources.

Most Important Social Media Marketing Objectives Worldwide, November 2013 [CHART]

Brand awareness and customer engagement were the top social marketing objectives among marketing professionals worldwide for the upcoming year.

Frequency With Which Marketers Check Their Data Sources, November 2013 [CHART]

For all the talk about real-time insights, it turns out that very few marketers are actually looking at their data sources every day.

Top Retail Tactics Expected To Yield Most Overall Holiday Sales, 2012 & 2013 [CHART]

38% of marketers saying that free shipping was the most effective tactic.

How Mothers Will Use Mobile While Holiday Shopping In-Store, October 2013 [CHART]

25% of mothers polled expected to use mobile devices at least half of the time they were shopping at a physical store location during the holiday season.