Search Engine Marketing
Disconnect In National Brands Local Marketing Priorities, February 2014 [CHART]
More than 8 in 10 national brands expect to increase or maintain their local marketing spend this year, though the percentage planning an increase is down from last year (34% vs. 47%).
Read MoreSEO Integration With Online Marketing Disciplines, February 2014 [CHART]
45% of in-house marketers and 51% of agency respondents reporting a high degree of integration between SEO and content marketing.
Read MoreShare Of Search Ad Clicks, Q4 2012 – Q4 2013 [CHART]
Cost-per-click for Google product listing ads (PLAs) jumped by 80% year-over-year during Q4 2013, all the while maintaining a relatively steady ROI.
Read MoreOnline Video Discovery Methods, January 2014 [CHART]
Almost 8 in 10 find videos through social means, with 50% finding them through their social network and 45% from word-of-mouth.
Read MoreGlobal Search Ad Spending Growth, Q4 2012-Q4 2013 [TABLE]
The growth rate for search ad spending in Asia-Pacific hit 28.58% in Q4 2013, making it the leader among all regions.
Read MoreSocial TV & Super Bowl Ads [INFOGRAPHIC]
This infographic from Crowdtap illustrates the social side of Super Bowl ads.
Read MoreLevels Of Trust In News & Information Sources, January 2014 [CHART]
65% of informed publics trust traditional media, with an equal share trusting online search engines.
Read MoreTV Viewers & Multitasking, January 2014 [VIDEO]
New survey data from TiVo suggests that viewers themselves believe they’re primarily paying attention to the box.
Read MoreInternal Marketing Teams' Weaknesses At Online Marketing [CHART]
The professionals surveyed especially lack confidence in their internal marketing teams
Read MoreEffect Marketers Expect From Content Marketing Efforts [CHART]
Respondents see content marketing as being most effective in the upper part of the customer acquisition funnel—especially for awareness-building and customer engagement.
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