Search Engine Marketing Archives - Page 42 of 124

Ignored Ad Types By Age & Gender, January 2014 [TABLE]

The majority of male and female millennials said they ignored online banner ads, and around two in five males and half of females didn’t pay attention to social media or search engine ads.

Growth In TV-Related Queries On Google & YouTube, 2012 vs 2013 [CHART]

TV-related searches on YouTube were up 54% during May-December 2013 over the comparable year-earlier period.

Consumer Attitudes Toward Local Search, April 2014 [TABLE]

Some 73% of consumers surveyed said they lose trust in a brand when the online listing shows incorrect information.

Top 15 Multiplatform Web Properties, September 2013 [TABLE]

Thanks to a sizable advantage in conversion metrics, the desktop promises to be a key player throughout this decade.

Online Channels In Which US SMBs Plan To Invest, 2013 & 2014 [CHART]

40% of US SMBs planned to increase spending on their company websites this year.

Marketing Channels Most Often Used With Email, February 2014 [CHART]

More than six in 10 marketers worldwide said that landing pages were the marketing channel most often integrated with their email programs.

Sources Consumers Use For Local Shopping, April 2014 [TABLE]

The relative ranking of sources most regularly used by Millennials and Gen X are quite similar, while Baby Boomers still turn to print first.

Online Ad Spending In Spain By Format, 2013 [TABLE]

IAB Spain predicted that digital ad spending would rise between a modest 1% and 3% this year as interactive ads continue to prove their value to hard-pressed marketers.

Channels Marketers Use For Real-Time Marketing, February 2014 [CHART]

Social media was still the top channel respondents used for real-time marketing, cited by 48%.

Influence Over Smart Phone Shoppers' Purchase Decisions, March 2014 [CHART]

Half of the smartphone owners surveyed claiming that search result listings influence their purchase decisions, with ratings and reviews (42%) also a strong factor.