Search Engine Marketing
Most Effective Online Channels For Customer Retention, Q2 2014 [CHART]
86% of US digital marketers used email marketing regularly—the highest response rate out of all programs listed.
Read MoreCustomer Satisfaction Ratings For Portals & Search Engines, 2013 vs 2014 [CHART]
Customer satisfaction with internet portals and search engines improved by 4 points year-over-year to reach an index score of 80 (on a 100-point scale).
Read MoreSocial Referral Traffic Trends, January 2013-June 2014 [CHART]
Facebook continues to cement its position as the leading social referrer of website traffic.
Read MoreHow Bloggers Promote Their Content, June 2014 [CHART]
Nearly all US bloggers promoted their blog posts on social media.
Read MoreSearch Advertising Trends, Q2 2014 [TABLE]
Various sources were in agreement that US paid search spending grew in Q2.
Read MoreMobile Visits To Popular Sites By Device, January 2014 [CHART]
Smart phones were more than twice as popular as tablets for mobile pinning.
Read MoreMobile's Share Of Organic Search Traffic, Q2 2012-Q2 2014 [CHART]
Mobile devices accounted for 34% of US organic search visits during the second quarter of the year, up from 31% during Q1.
Read MoreTop Online Marketing Tactics For Customer Retention, July 2014 [CHART]
Email’s influence is most pronounced when it comes to retention, beating out social media marketing and content marketing, among others, by a wide margin.
Read MoreTypes Of Advertising To Which College Students Pay Attention, July 2014 [CHART]
Much like the population-at-large, college students pay a considerable amount of attention to recommendations from friends and family.
Read MoreOnline Pharmaceuticals Marketing Effectiveness, July 2014 [CHART]
Visits to branded pharma sites not only fuel greater brand awareness and favorability, but also impact prospect conversions.
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