Search Engine Marketing Archives - Page 35 of 124

Mobile Share Of Search Ad Spending & Clicks, Q2 2013 vs Q2 2014 [CHART]

Mobile accounted for 28% of Q2 paid search spending and one-third of paid search clicks in the US among its clients.

Paid Search Performance, Mobile vs Desktop, Q2 2014 [CHART]

Nearly two-thirds said that mobile search performed worse than desktop, with the majority of that group saying it was much worse.

Percent of Paid Search Advertising Allocated To Mobile, Q2 2014 [CHART]

As mobile continues to take over the world, advertisers have followed consumers to the devices where they spend the most time.

Social Media's Purchase Influence, August 2014 [TABLE]

Just 9% of social networkers claim to have made a purchase by clicking on a social media ad, with that figure higher among men aged 18-34 (21%) and parents (19%).

Effectiveness Of Mobile Advertising, January 2014 [TABLE]

53% of US smart phone owners used either the Google Maps app (40.4%) or its mobile website (12.6%) in the prior 30 days.

Mobile Behavior By Device Type, March 2014 [TABLE]

Map usage has exploded in the smartphone era, with double-digit gains in users and usage now accounting for billions of minutes of mobile device time each month.

Online Channels Used For Acquisition vs. Retention, August 2014 [CHART]

Roughly 8 in 10 global company marketers – primarily based in Europe – agree that it is cheaper to retain than acquire a customer, but they’re more likely to be focusing on acquisition than retention.

Most Innovative Tech Brands, August 2014 [CHART]

Apple (98%) barely tops Samsung (97%) as consumers’ most innovative tech brand based on Brand Keys’ survey.

US Product Listing Ad Metrics Growth, Q4 2013 [CHART]

Product Listing Ads appeared 380% more often in Q4 2013 than they did a year earlier and produced 312% more clicks.

Product Listing Ads' Share Of Google Paid Clicks, Q2 2012-Q2 2014 [CHART]

Retailers quickly embraced Product Listing Ads to drive eCommerce sales.