Search Engine Marketing
Marketers' Most Popular Online Metrics, August 2014 [CHART]
Clicks, response and conversion rates (51%) the most commonly-cited top-5 measure.
Read MoreChanging Marketing Media Mix, August 2014 [CHART]
Digital channels are beginning to rank among the top-budgeted areas of marketers’ program spend.
Read MoreInfluence Of Social Networks On Purchase Path By Funnel Position [VIDEO]
YouTube is strongest at both introducing new products and helping to close the sale in the last stage.
Read MoreSearch CTR For Links With Video Thumbnails By Search Position [CHART]
The average CTR for Position 1 of a video was 7.9 percent, whereas the average CTR for a classic result was 20 percent.
Read MoreTypes Of Influences During Customer Journey [INFOGRAPHIC]
According to Google, YouTube was an influential medium on the path to purchase for various consumer categories like vehicles, beauty products and smartphones.
Read MoreSearch CTR For Links With Thumbnails By Search Position [CHART]
The curves in the following graph show the CTR for classic results (text content/web pages) versus image results for Positions 1 through 10.
Read MoreMost Effective Inbound Marketing Tactics, August 2014 [CHART]
Respondents considered marketing content creation among their most effective inbound marketing tactics.
Read MoreTop Travel Search Categories For Google & YouTube, August 2014 [CHART]
Video views of travel-related content on YouTube are growing rapidly, according to Google, with half of those views during 2012 and 2013 being for ads.
Read MoreProgrammatic Ad Spending Priorities, June 2014 [CHART]
84% of US ad execs surveyed used programmatic to purchase display ads, while six in 10 used the technology to buy mobile ads. Programmatic video was nearly as popular.
Read MoreGlobal Mobile Ad Revenues By Format, 2012 vs 2013 [CHART]
Global mobile advertising revenues almost doubled from $10.1 billion in 2012 to $19.3 billion in 2013.
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