Search Engine Marketing
Google Ads' Influence Organic Click-Through Rates [CHART]
On average, the presence of ads on a search results page caused the organic CTR of the first position to drop by 30%.
Read MoreClick-Through Rates For Google Organic Results By Ranking Position [CHART]
Click-Through Rate For Google Organic Results By Position: On average, 71.33% of searches resulted in a page one Google organic click.
Read MoreWhere Women Get Information About Financial Services, April 2014 [CHART]
People—family and friends, financial professionals and a spouse or partner—all landed ahead of finance-related sites.
Read MoreTop Channels Marketers Use To Distribute Content, June 2014 [CHART]
Four in five marketing professionals cited social sharing as a distribution channel used for content marketing.
Read MoreLeading Website Traffic Referral Sources, June-July 2014 [CHART]
Across all industries analyzed during June and July of this year, organic search drove 51% of all visitors.
Read MoreB2B Marketers' Satisfaction With Data-Driven Tactics, August 2014 [CHART]
Slightly more than two-thirds of B2B marketers are using data to analyze customers.
Read MoreMarketing Agencies’ Most Effective New Business Tools, August 2014 [CHART]
Aside from referrals, Senior-level marketers most often learn about new agencies from emails (57%), industry conferences (53%) and calls (40%).
Read MoreB2B Marketers' Most Effective Lead Generation Tactics, August 2014 [CHART]
Email remains the most popular lead generation channel with 87% of survey respondents planning its use this year.
Read MoreOnline Platforms For Which People Are Concerned About Privacy, June 2014 [CHART]
Among the US adult internet users polled, 66% said they were concerned about their privacy on social networks such as Facebook—the top response.
Read MoreUs Online Ad Revenue Share By Company, 2012-2016 [TABLE]
Facebook’s share of the US digital display market rose from 14.8% in 2012 and is projected to hit 21.5% this year.
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