Search Engine Marketing
Sucky Presentations, Twitter Vendettas & Audio Cards [PODCAST]
Episode 68: BL and David discuss discuss sucky presentations, how not to respond to critics on social media, Twitter Audio Cards, Google’s Dr. Chats & much more.
Read MoreLocal SEOs' Most In-Demand Services, September 2014 [CHART]
For the second consecutive year, local SEOs report on-site SEO is the service most in demand from their customers.
Read MoreThe Biggest Holiday Shopping Days [INFOGRAPHIC]
Nearly half (46 percent) of shoppers ended up buying in-store in 2013, up from just 35 percent in 2011.
Read More10 Marketing Trends For 2015 [INFOGRAPHIC]
This infographic from Wheelhouse Advisors makes 10 marketing predictions for 2015.
Read MoreHow Newspaper Print Ads Influence Consumer Shopping Behavior, September 2014 [CHART]
52% of adults use print newspapers – including ads in regular news and classified pages and inserted circulars – on a weekly basis to assist them with their shopping planning and purchase decisions.
Read MoreChannels US Ad Execs Use For Programmatic Buying, June 2014 [CHART]
Programmatic TV advertising is still in its infancy due to limited buyer and seller adoption and lack of standardization of technology and infrastructure.
Read MoreGoogle's US Search Ranking Factors, September 2014 [CHART]
Quality content creation is considered the most effective SEO tactic (and also the most difficult to execute) and a new Google search rankings study gives further weight to the importance of quality, relevant content.
Read MoreBlack Friday Search Engine Behavior [CHART]
Some shoppers (29%) will start holiday shopping before Halloween.
Read MoreOnline Channels' Influence Throughout Path To Purchase, Q1 2014 [CHART]
While digital marketing channels tend to serve mostly as a middle touchpoint in a consumer’s path to purchase, the extent to which they raise awareness or act as a final touch varies by channel.
Read MoreGoogle Organic CTR Study [PRESENTATION]
Study shows how the click-through rates for organic listings on Google are affected by different features that appear in the SERPs in 2014.
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