Search Engine Marketing
Marketing Channel Integration, October 2014 [CHART]
On average, only 45% of digital marketers integrate any two channels.
Read MoreGlobal Website Revenue Sources By Industry, July 2014 [CHART]
When it came to website revenues, organic search was the top source across all industries except media and entertainment.
Read MoreGlobal Website Traffic Sources By Industry, July 2014 [CHART]
Organic search drove 51% of website traffic referrals worldwide during June and July 2014.
Read MoreUS Online Ad Revenue Share By Format, 2013-2014 [CHART]
Mobile ad spending comprises almost one-quarter (23%) of total online ad spend.
Read MoreSearch Advertising Trends, Q3 2014 [TABLE]
Search ad click-through rates in the US saw significant year-over-year increases.
Read MoreComparison Of B2C vs. B2B Content Marketing Trends, October 2014 [TABLE]
More B2B (86%) than B2C (77%) marketers are using content marketing this year.
Read MoreEffect Of Print Newspaper Ads, September 2014 [CHART]
52% of adults use print newspapers on a weekly basis to assist them with their shopping planning and purchase decisions.
Read MoreInbound Marketing Priorities & Challenges, September 2014 [TABLE]
A significant share of inbound marketers are reporting higher ROI than last year – perhaps as previous success is the top reason given for increasing inbound budgets.
Read MoreTop Content Sources For Business Executives, October 2014 [CHART]
63% of business executives said they use search often,
Read MoreBudget Shifts To Fund Video Advertising, September 2014 [CHART]
Video ad buyers are most likely to be drawing from display budgets to fund spending increases in the next 12 months.
Read More