Search Engine Marketing Archives - Page 27 of 124

How Visual Search Affects Retail mCommerce, September 2014 [TABLE]

According to data from BloomReach based on performance on its platform, visual source gives a boost to various retail metrics.

Social media retargeting is the hottest topic in retargeting.

54% of business leaders expect their marketing budgets to grow next year (up from 46% last year.

Auto dealerships out-indexed every other vertical in the survey as a place where shoppers would want to use their devices in-store.

Email marketing (house list), with 66% rating this channel as having a very (30.4%) or somewhat (35.6%) low cost.

Emails (97%), websites (92%) and social media (87%) are the online channels most commonly used to promote events.

Mobile ad spending comprised almost one-quarter (23%) of total online ad spend.

Print budgets are most susceptible to cannibalization, as 41% of marketers are using these budgets to fund additional mobile advertising dollars.

B2B end-user buyers worldwide were most likely to begin researching work-related purchases on search engines (35%) and manufacturers’ websites (27%).

This infographic from Uberflip illustrates the many skills required of a content marketer.