Search Engine Marketing
B2B Lead Conversion Rates By Channel, October 2014 [CHART]
3.63% of B2B leads generated from customer and employee referrals resulted in a sale.
Read MoreTwitter Firehose In Google Search [VIDEO]
The Twitter Firehose in Google search may provide an amazing consumer insight tool to understand how people behave on social media.
Read MoreWhat Viewers Think About Super Bowl Commercials, 2008 vs 2015 [CHART]
The Super Bowl is almost here, and NBC has reportedly sold out of ad space at a record $4.5 million per 30 seconds.
Read MoreGlobal Daily Share Of Search Ad Clicks, Q4 2014 [CHART]
Weekends tend to garner a greater share of search ad clicks on mobile devices than on desktops.
Read MoreMobile Share Of US Organic Search Traffic, Q3 2013-Q4 2014 [CHART]
More than 42% of US organic search visits in Q4 2014 came from mobile devices, up from 31% share during the year-earlier period.
Read MoreMost Trusted Sources For News & Information, January 2015 [CHART]
On a 9-point scale (where 9 represents the greatest amount of trust), 64% rated their trust in search engines a top-4 box score, with traditional media slightly behind at 62%.
Read MoreBrand Buzz Among Millennials & Minorities, 2014 [TABLE]
While Amazon.com topped the brand buzz rankings among US adults overall last year, Netflix topped the charts among Millennials.
Read MoreContent Marketing On SlideShare [INFOGRAPHIC]
This infographic from Column Five looks at SlideShare as a content marketing vehicle.
Read MoreTop Channels That Benefit From Personalization, September 2014 [CHART]
95% client-side marketers worldwide who had implemented personalization via offline channels had seen an uplift in conversion rates.
Read MoreTop Mobile Website Access Methods, January 2015 [CHART]
Mobile app consumption relative to the mobile web may be overstated.
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