Search Engine Marketing
Retailer Search Ad Click Share By Search Engine, Q4 2014 [CHART]
Retail advertisers took spending on Product Listing Ads (PLAs) to another level at the end of 2014.
Read MorePlanned Increased Spending On Marketing Technologies In 2015 [TABLE]
Nearly eight in 10 client-side marketers said they would increase digital marketing technology spending in 2015, vs. 70% in 2014.
Read MoreMarketers' Ability To Measure ROI Of Online Marketing, March 2015 [CHART]
Despite increasing pressures to prove their worth, American CMOs continue to have difficulty quantitatively demonstrating the impact of their activities.
Read MoreMost Effective vs Most Difficult Email List Growth Tactics, January 2015 [TABLE]
43% of marketers said prompting website visitors to opt in to company emails was effective, and just 16% said this was the most difficult.
Read MoreThe Twitter/Google Deal
The Twitter & Google deal will present opportunities & some challenges for marketers and public relations professionals.
Read MoreTop Brands For Customer Loyalty, February 2015 [TABLE]
Consumers’ emotional expectations from brands continue to grow but brands are failing to keep pace.
Read MoreTop Elements Of Effective B2B Content, February 2015 [CHART]
believe that their content marketing efforts are either somewhat (80%) or very (18%) effective.
Read MoreGo-To Sources For Business Information, November 2014 [CHART]
Search engines remained the most popular source that internet users turned to first for business information, cited by 31%, up from 29% the prior year.
Read MoreMost Trusted Sources Of News & Information, November 2014 [CHART]
Search engines have surpassed traditional media to become the most-trusted media source globally.
Read MorePrimary B2B & B2C Revenue-Driving Channels, February 2015 [CHART]
B2B marketers count lead generation as their top marketing objective, while B2C marketers are most heavily focused on driving sales this year.
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