Search Engine Marketing
How To Do Keyword Research For Existing Web Pages [INFOGRAPHIC]
This infographic by Promodo (via Search Engine Land) steps through the process of how to do keyword research for existing web pages.
Read MoreMarketers' Use Of Phone Data, April 2015 [CHART]
Few marketers and eCommerce professionals (predominantly based in Europe) agree that they use insight from phone calls to tailor on-site content.
Read MoreHow People Arrive At Websites, November 2014 [TABLE]
Typing a domain name into a browser’s address bar remains a common internet behavior.
Read MoreUS Search Ad Spending By Device, 2014-2017 [CHART]
eMarketer expects mobile to overtake desktop for US search ad dollars this year, rising from $8.72 billion to $12.85 billion.
Read MoreMobile vs Desktop US Local Search Volume, 2014-2019 [CHART]
BIA/Kelsey reported that there would be 81.8 billion US local search queries conducted via mobile in 2015, up 23.0% over 2014.
Read MoreState Of The Internet, 2015 [MARY MEEKER PRESENTATION]
Mary Meeker’s annual State of the Internet report was released today and, as usual, it is jam-packed with fascinating and useful stats on how we use online communications.
Read MoreFollow The Query
Search engine optimization starts and ends with the search phrase, the keywords that comprise the query a user types into the search box.
Read MoreTweets In Google Mobile SERPs
Tweets in Google searches have begun to appear for users of the Google app and on the mobile web. Here’s how it works.
Read MoreOnline Behavior Of Women [INFOGRAPHIC]
This infographic by Creatage illustrates the online behavior of women.
Read MoreThe Google Mobile Search Algorithm [INFOGRAPHIC]
This infographic from Sumall illustrates some of the details of Google’s mobile search algorithm change that favors mobile-friendly websites for mobile search visibility.
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