Search Engine Marketing Archives - Page 18 of 124

Types Of Mobile Phone Internet Traffic, 2013-2015 [CHART]

Over the past couple of years, search has overtaken direct as the leading referrer of mobile phone traffic in North America.

Most Popular Mobile Apps Among Millennials, June 2015 [CHART]

Instagram and Snapchat might be rising in popularity with youth, but they don’t hold a candle to Facebook in terms of overall time spent, at least among the 18-34 population.

Actions Prompted By Broadcast Commercials, July 2015 [CHART]

More than half of US internet users watch commercials on TV, as opposed to fast-forwarding through them, channel-surfing or simply leaving the room when they came on.

US Mobile Ad Revenue Share By Company, 2014-2017 [TABLE]

Google commands 32.9% of mobile ad revenue in the US, or nearly $10.02 billion.

How People Respond To Positive Online Reviews Of Local Businesses, July 2015 [CHART]

Typically, positive online reviews motivate US internet users to visit the business’ website, rather than the business itself—which was the No. 2 response.

Online Customer Reviews' Effect On Local Businesses, 2010-2015 [CHART]

Positive online customer reviews appear to be having a bigger effect than in the past.

Most Important B2B Marketing Tactics, September 2015 [CHART]

Email remains the tactic most critical to B2B marketing programs, but may soon cede that position to lead nurturing and content marketing.

Top Factors Important To Future Of SEO, August 2015 [CHART]

Annual search engine ranking studies by Moz and Searchmetrics rely on slightly different methods to arrive at their conclusions about what’s important and what’s not to the future of SEO.

Types Of Customer Data Used For Personalization, June 2015 [CHART]

Email was the most popular digital channel used for personalization.

Top Influencer Marketing Tactics, May 2015 [CHART]

84% of marketing and communications professionals worldwide expected to launch at least one campaign involving an influencer in the next 12 months.