Search Engine Marketing
Top B2C Persona Development Techniques [CHART]
Roughly 7 in 10 B2C content marketers agree that they frequently consider how their content impacts the overall experience a person has with their organization.
Read MoreTop Content Marketing Priorities [CHART]
Companies’ top content marketing priority this is growing their SEO/organic presence.
Read MoreAttitudes Toward Advertsing Formats By Generation [INFOGRAPHIC]
The dislike of cinema advertising by Gen Xers may be explained by the fact that they grew up watching movies before the introduction of cinema advertising.
Read MoreMobile App Download Motivations
31.0% of respondents said they downloaded an app because a friend recommended it.
Read MoreSearch Channels Used During Purchase Process [CHART]
How online shoppers use dfferent forms of search during the purchase process.
Read MoreB2B Marketing Analytics Needing More Attention [CHART]
The vast majority of senior B2B marketers are using basic marketing analytics tools such as web analysis (91%) and spreadsheets (80%), but more advanced technologies such as predictive analytics and social analytics will require more attention.
Read MoreB2B AdWords ROI For 6 Industries [CHART]
AdWords has the largest contribution to revenue (included projected revenue) for B2B financial services advertisers.
Read MoreWho The Public Blames For Spread Of Fake News [CHART]
Fully 45% say government, politicians and elected officials have a great deal of responsibility for the spread of fake news.
Read More71% Of Americans Report Seeing Fake News [CHART]
Nearly one-in-three U.S. adults (32%) say they often see fake political news online, while 39% sometimes see such stories and 26% hardly ever or never do.
Read More84% Of Americans Confident They Can Recognize Fake News [CHART]
Though they sense these stories are spreading confusion, Americans express a fair amount of confidence in their own ability to detect fake news.
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