Search Engine Marketing
Consolidating Online Identities
In the age of MySpace and Facebook and LinkedIn pages, YouTube and Flickr accounts, del.icio.us and StumbleUpon bookmarks, and Twitter and Jaiku microblogs, we need consolidation tools.
Read MorePreemptive Marketing
Preemptive Marketing through domain name purchases and Web 2.0 marketing will offer you potential opportunities and save you headaches in the future.
Read MoreNew e-strategy.com Launched
e-strategy.com launches redesign number four, integrating all Internet channels.
Read MoreNFL.com Redesign & Search Engine Marketing Blunder
When the redesigned NFL.com was unveiled, pro football bloggers everywhere cried because the new site broke their links to player profiles. How did the NFL stumble into this marketing blunder?
Read MoreDomain Name Strategy – Follow Up
The results of my case study of the rapid response to my domain name crisis.
Read Moree-strategyblog.com vs. estrategyblog.com
Read a case study in domain name strategy with estrateblog.com versus e-strategyblog.com as examples of the inherent problems with hyphenated domains.
Read MoreGoogle's Problem With Paid Links
Google disapproves of paid links but some type of link buying actually helps improve the quality of their search results.
Read MoreCommunications 2.0 – Blog Search Engine Marketing With Technorati
Watch a Web 2.0 presentation by David Erickson and Ann Treacy about web log marketing through blog search engines such as Technorati.
Read MoreCommunications 2.0 – RSS Marketing
Watch a Web 2.0 presentation by David Erickson and Ann Treacy about RSS marketing through feed readers and blog search engines such as Bloglines.
Read MoreCommunications 2.0 – Viral Video Marketing
Watch a Web 2.0 presentation by David Erickson and Ann Treacy about viral video marketing through such services as YouTube.
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