Search Engine Advertising Archives - Page 9 of 40

Best SMB Customer Acquisition Channels, January 2015 [CHART]

28% of small- and medium-sized businesses said word of mouth was their most effective, up from 26% the previous year.

Organic search remains the leading method by which US adults find online information and websites.

Social media retargeting is the hottest topic in retargeting.

54% of business leaders expect their marketing budgets to grow next year (up from 46% last year.

Email marketing (house list), with 66% rating this channel as having a very (30.4%) or somewhat (35.6%) low cost.

Emails (97%), websites (92%) and social media (87%) are the online channels most commonly used to promote events.

Mobile ad spending comprised almost one-quarter (23%) of total online ad spend.

Print budgets are most susceptible to cannibalization, as 41% of marketers are using these budgets to fund additional mobile advertising dollars.

Articles top the list of content forms that B2B executives have found most helpful for a business-related matter during the past 12 months.

Social media marketing was the most preferred channel for holiday marketing, cited by 34.5% of small business owners.