Skip to content
e-Strategy
  • Videos
  • Trends
  • Articles
e-Strategy
  • Videos
  • Trends
  • Articles

Search Engine Advertising

Marketers' Ability To Measure ROI Of Online Marketing, March 2015 [CHART]

Despite increasing pressures to prove their worth, American CMOs continue to have difficulty quantitatively demonstrating the impact of their activities.

Read More

Most Effective vs Most Difficult Email List Growth Tactics, January 2015 [TABLE]

43% of marketers said prompting website visitors to opt in to company emails was effective, and just 16% said this was the most difficult.

Read More

Primary B2B & B2C Revenue-Driving Channels, February 2015 [CHART]

B2B marketers count lead generation as their top marketing objective, while B2C marketers are most heavily focused on driving sales this year.

Read More

Super Bowl Advertising Has Jumped The Shark

With rising advertising rates and diminishing returns, can we all agree now that Super Bowl advertising has jumped the shark?

Read More

Global Daily Share Of Search Ad Clicks, Q4 2014 [CHART]

Weekends tend to garner a greater share of search ad clicks on mobile devices than on desktops.

Read More

Suspicious Global Ad Traffic By Device, Q1-Q3 2014 [TABLE]

Nearly half of desktop traffic from ads served globally was suspicious in Q3 2014, up from 45.7% in Q2 2014.

Read More

Suspicious US Ad Traffic By Device, Q1-Q3 2014 [TABLE]

The share of US desktop ad traffic that was suspicious rose nearly 12 percentage points quarter over quarter to more than half of all traffic.

Read More

Top Channel Candidates For Personalization, September 2014 [CHART]

just 5% of US companies believed they had made advanced progress in executing an omnichannel strategy, compared with 37% who said they were lagging.

Read More

Top Channels That Benefit From Personalization, September 2014 [CHART]

95% client-side marketers worldwide who had implemented personalization via offline channels had seen an uplift in conversion rates.

Read More

Most Effective & Difficult Email List Growth Tactics, January 2015 [CHART]

Roughly three-quarters of marketers, sales and business professionals around the world report that their email lists are growing.

Read More
« Newer Posts
Older Posts »
© 2025 e-Strategy | Powered by Beaver Builder