Search Engine Advertising Archives - Page 8 of 40

Marketers' Ability To Measure ROI Of Online Marketing, March 2015 [CHART]

Despite increasing pressures to prove their worth, American CMOs continue to have difficulty quantitatively demonstrating the impact of their activities.

Most Effective vs Most Difficult Email List Growth Tactics, January 2015 [TABLE]

43% of marketers said prompting website visitors to opt in to company emails was effective, and just 16% said this was the most difficult.

Primary B2B & B2C Revenue-Driving Channels, February 2015 [CHART]

B2B marketers count lead generation as their top marketing objective, while B2C marketers are most heavily focused on driving sales this year.

Super Bowl Advertising Has Jumped The Shark

With rising advertising rates and diminishing returns, can we all agree now that Super Bowl advertising has jumped the shark?

Global Daily Share Of Search Ad Clicks, Q4 2014 [CHART]

Weekends tend to garner a greater share of search ad clicks on mobile devices than on desktops.

Suspicious Global Ad Traffic By Device, Q1-Q3 2014 [TABLE]

Nearly half of desktop traffic from ads served globally was suspicious in Q3 2014, up from 45.7% in Q2 2014.

Suspicious US Ad Traffic By Device, Q1-Q3 2014 [TABLE]

The share of US desktop ad traffic that was suspicious rose nearly 12 percentage points quarter over quarter to more than half of all traffic.

Top Channel Candidates For Personalization, September 2014 [CHART]

just 5% of US companies believed they had made advanced progress in executing an omnichannel strategy, compared with 37% who said they were lagging.

Top Channels That Benefit From Personalization, September 2014 [CHART]

95% client-side marketers worldwide who had implemented personalization via offline channels had seen an uplift in conversion rates.

Most Effective & Difficult Email List Growth Tactics, January 2015 [CHART]

Roughly three-quarters of marketers, sales and business professionals around the world report that their email lists are growing.