Search Engine Advertising
How Do Google AdWords Work? [INFOGRAPHIC]
This infographic by Pulp Media explains how Google AdWords advertising works.
Read MoreGoogle AdWords 101 [INFOGRAPHIC]
This infographic explains Google’s AdWords Quality Score, Ad Rank and how Google calculates cost-per-click.
Read MoreTop Audience Targeting Types For Branding, May 2015 [CHART]
Psychographics (such as interests and lifestyle) and demographics are the most important types of audience targeting for digital branding campaigns.
Read MoreMarketers' Use Of Phone Data, April 2015 [CHART]
Few marketers and eCommerce professionals (predominantly based in Europe) agree that they use insight from phone calls to tailor on-site content.
Read MoreUS Search Ad Spending By Device, 2014-2017 [CHART]
eMarketer expects mobile to overtake desktop for US search ad dollars this year, rising from $8.72 billion to $12.85 billion.
Read MoreSMBs' Most Effective Marketing Methods, 2014 vs 2015 [TABLE]
US small and medium-sized businesses were seeing more success with their website than any other channel.
Read MoreChannels In Which B2B vs B2C Marketers Can Prove ROI, November 2014 [CHART]
33% of US B2B & B2C marketing professionals still didn’t know which channel made the biggest impact on revenues.
Read MoreUS Retailers Paid Search Metric Growth For Text vs Product Ads, Q4 2014 [CHART]
US retail paid search clicks for Product Listing Ads and Bing Product Ads combined rose 50.8% year over year in Q4 2014, vs. 6.4% for text ads.
Read MoreRetailer Search Ad Click Share By Search Engine, Q4 2014 [CHART]
Retail advertisers took spending on Product Listing Ads (PLAs) to another level at the end of 2014.
Read MorePlanned Increased Spending On Marketing Technologies In 2015 [TABLE]
Nearly eight in 10 client-side marketers said they would increase digital marketing technology spending in 2015, vs. 70% in 2014.
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