Search Engine Advertising
Google Search Engine Results Eyetracking [HEATMAP]
This heatmap of Google search engine results show where people focus their attention on a typical set of search results.
Read MoreIn-Person Interactions The Most Effective Marketing Tactic [CHART]
Among small businesses, marketing tactics such as email, websites, in-person interaction, and social media are viewed as most effective overall.
Read MoreMost Effective B2B & B2C Marketing Tactics [CHART]
Among small businesses, marketing tactics such as email, websites, in-person interaction, and social media are viewed as most effective overall.
Read MoreGoogle Introduces Congressional District Ad Targeting [MAP]
Google is enabling Congressional District targeting for AdWords, a feature that allows political campaigns to reach voters within a specific district.
Read MoreUS Paid Search Metrics By Device, Q2 2012 [CHART]
Despite having lower cost per click rates than PCs, tablets offered a 68% higher ROI than PCs for US search advertisers in Q2, based on 20% higher conversion rates.
Read MoreTablet CPC Lower Than Desktops [INFOGRAPHIC]
The Q2 2012 Global Digital Advertising Update from Adobe found that search marketers can get more value from mobile campaigns than they now can on the PC.
Read MoreSearch Visibility & Brand Value [CHART]
Search rankings can have a significant effect on brand awareness, as well as a consumer’s perception of a brand and subsequent purchase consideration.
Read MoreDisplay Ad Integration Plans By Channel [CHART]
Marketers were most likely to plan integration of their display advertising with their on-site content management systems.
Read MoreGlobal Display Advertising Trends [CHART]
The top four trends deemed most important to the future of display advertising, three were related to integration.
Read MoreSEM + SEO [PRESENTATION]
Perfomics has shared their OneSearch Synergy presentation on the cumulative and powerful effect of combining search engine advertising and search engine optimization.
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