Search Engine Advertising Archives - Page 36 of 40

Top 10 Syndicated Ad Networks By Reach [CHART]

ShareThis ranked as the top syndicated ad focus entity in August with a reach of 87% of Americans online (representing 191.6 million unique visitors).

Value Of North American SEM Industry, 2004-2013 [CHART]

The North American search engine marketing (SEM) industry will reach a value of nearly $23B by the end of 2012, an increase of almost 19% from $19.3B in 2011.

US Net Mobile Ad Revenues By Company, 2011-2014 [TABLE]

Twitter will earn $129.7 million in mobile advertising revenues this year in the US.

Luxury Advertisers Who Will Increase Use Of Digital, By Format [CHART]

Video and mobile topped the list of formats luxury market advertisers expected to increase their use of this year, with more than two-thirds planning to do so.

Retargeting Tactics Coupled With Search Retargeting [CHART]

The vast majority (93.5%) also retargeted off website activity, and more than a quarter looked to other digital touchpoints like social media (29%) and email (25.8%) for retargeting opportunities.

Tactics Coupled With Retargeting [CHART]

ValueClick Media found more than half (55%) of US marketers said retargeting was one of the most important forms of targeting.

Lead Generating Digital Channels [CHART]

Search-engine optimization (SEO) is the digital marketing channel with the biggest impact on lead generation for both B2B and B2C companies.

State Of Digital Marketing 2012 [INFOGRAPHIC]

This infographic from webmarketing 123 highlights relevant statistics for the state of both B2B and B2C digital marketing.

Effective B2C vs. B2B Marketing Tactics For SMBs [CHART]

Small and medium-sized businesses and nonprofits admit that drumming up new customers is the concern most often giving them sleepless nights.

German Mobile Ad Spending, 2010-2016 [CHART]

eMarketer estimates mobile ad spending in Germany, including spending on banners, rich media, video and search, will rise nearly 85% this year to $225 million.