Search Engine Advertising
Presidential Candidates Swing State Spending & Search Interest [INFOGRAPHIC]
Google Politics and Election published this infographic that examines the spending by both campaigns alongside each candidate’s news-related search interest (in the last 30 days) in the most-watched states.
Read MoreConfidence In Conversion Rate Optimization Best Practices, November 2012 [CHART]
Most companies are employing a variety of conversion optimization best practices but are dissatisfied with their proficiency in them.
Read MoreGoogle Product Listing Ads vs. Text Search, Q3 2012 [CHART]
US Google Product Listing Ads outperform text search ads in click-through rates by 47%, in conversion rates by 38%, and in return on ad spend by 25%.
Read MoreUS Digital Ad Spending, 2010-2016 [CHART]
eMarketer has lowered the projected rate of increase for US digital ad spending slightly from its earlier forecast of 17.7% in 2012.
Read MoreTablet Share Of US Paid Search Ad Spending, Q1-Q3 2012 [CHART]
Mobile search advertising budgets continued to grow in Q3, although at a slower rate than in previous quarters.
Read MoreMost Popular Lead Generation Tactics [CHART]
Which of the following lead generation tactics does your organization currently use?
Read MoreAmerican Online Ad Spend Per User, 2000-2011 [CHART]
Online ad spending in the US is growing more rapidly than any other advertising medium, is reaching new peaks seemingly with every passing quarter, and has been projected to see double-digit growth again this year.
Read MoreBelow Average Costs Per Lead By Channel [CHART]
Businesses consistently ranked inbound marketing channels such as blogs and social media as having costs lower than other outbound channels.
Read MoreTrust In Advertising By Type, April 2012 [CHART]
One reason for TV’s influence on product purchases could be the trust that consumers place in these ads.
Read MoreMost Effective Form Of Advertising For Reaching College Students, August 2021 [CHART]
Despite the popularity of digital technology and media among college students, a leading 42% named TV ads the most effective form of advertising.
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